Marketing Concentration

Prerequisites: None

Academic research involves a process of activities rather than the application of isolated, unrelated concepts and ideas. Students in this course will learn how to search for and conduct a review of current literature and scholarly work in topics they are interested in pursuing.

Prerequisites: None

Few recognize the difference between management and leadership. However, the scholarly research on these topics will help students understand and recognize the differences between management and leadership. This course is focused on the study of management and existing seminal literature as well as the study of leadership and its literature.

Prerequisites: DBA 7000 or DBA 7001

Consistent with the idea that leadership is rooted in influence and not position, this doctoral course will explore the ethical foundations that inform the leader’s personal and professional practices in today’s changing environment. Students will examine ethical theories and concepts applied to leadership challenges in volatile, uncertain, complex, and ambiguous real-world situations across business.

Prerequisites: None

In this course, doctoral students will learn the fundamentals of financial management to include analysis of financial statements, ethics in financial management, and government accounting and financial condition analysis with the goal of making strategic decisions.

Prerequisites: DBA 7000 or DBA 7001

It is critical that twenty-first-century leaders develop the necessary skills and cultural intelligence to operate in a global world. This course will examine strategies to assist leaders in the management of multicultural teams within the workplace. Students will examine culture, communications, and negotiations within multicultural organizations as applied to management challenges in real-world situations, including examples of their own life experiences. Emphasis will be placed on understanding cultural dynamics and the manager’s role to learn and communicate effectively in cross-cultural environments.

Prerequisites: DBA 7000 or DBA 7001

This course exposes doctoral students to organizational change theories and best practices in organizational strategy development. Effective change management maximizes the congruence between an organization’s mission, goals, strategies, environment, technology, structure, processes, people, culture, and reward systems.

Prerequisites: DBA 7000 and DBA 7001; 15 DBA credit hours

To advance students’ understanding of theory formation and provide students skills to design effective research in applied settings, this course will examine selection and application of different qualitative and quantitative methodologies. Connection between methods, data, and research questions will be emphasized. Students will also be introduced to research ethics and accountability in a practical business setting.

Prerequisites: DBA 7000 or DBA 7001

Business analytics skills are essential in the business world and this course provides a fundamental competence and understanding of descriptive, predictive, and prescriptive analytics tools. The objective of the course is to develop students’ ability to apply analytical and quantitative tools in business decision making. To achieve this objective, the course will introduce the general classes of analytical models, their applications in business contexts, and problem formulation and solution techniques.

Prerequisites: DBA 7000 or DBA 7001

This course begins with the study of the entrepreneurial process with a focus on the characteristics and mindset of entrepreneurs, ideation and innovation, startup models, risk mitigation, analyzing emerging opportunities, resource creativity, and ethics. It then dives deeper and examines the tools and processes involved in developing a new venture, including formulation of a sustainable business model, performing a comprehensive feasibility analysis, and concept testing.

A study of the generation, organization, interpretation, and use of Marketing Information in the business enterprise. The strategic role of Marketing Information is emphasized. Topics covered include: sources of information, research design and implementation, hypothesis testing, and problem-solving/decision-making.

Companies of all sizes face challenging decisions on how to reach prospects and retain their current customer base. The ever-changing economy, predicting and meeting consumer demands, the growth of ethnic markets, emerging technologies and the changing demographics are issues that companies face when advertising and promoting their product. Prior knowledge in market research will enable you to implement the key advertising principles and practices while providing you with the knowledge on how IMC (integrated marketing communication) plays a critical role in building customer relationships and brands.

This course focuses upon the four decision areas of marketing: product decisions, pricing decisions, promotion decisions, and distribution decisions in a global context. Emphasis will be placed upon a whole-strategy approach to entering global markets. The mechanics of import/export will also be addressed.

Prerequisites: DBA 7000 or DBA 7001

This course considers how the context of marketing is changing, and how an organization can build capabilities to harness marketing opportunities. There are four key building blocks to the course: understanding value and how marketing creates value, evaluating brands and branding strategies, exploring how collaborative relationships offer innovation opportunities, and identifying how new technologies are changing marketing.

Prerequisites: DBA 7000 or DBA 7001

This course focuses on understanding and predicting consumer behavior by integrating theories from psychology, sociology, anthropology, and economics. Emphasis will be on how behavior is shaped by internal and external influences such as social influence and digital marketing. Competencies in applying marketing insights, emotional and social intelligence, analytical and strategic thinking, creativity and future orientation, and customer experience management will be a focus.

Prerequisites: 9 Indiana Tech DBA Credit Hours
The main purpose of the course is to introduce students to indigenous or local leadership theories and practices by providing an immersive experiential learning experience and traveling to different cultural destinations. The students are able to apply global business and leadership concepts studied in their courses to understand these phenomena as they manifest across the world. Finally, in addition to experiencing native cultures and learning about local business and leadership characteristics, students enhance research methods knowledge and skills. World destinations for global practicums differ, and additional descriptions of activities varies per destination.

Prerequisites: All DBA required and concentration courses
In the first course, having the theoretical and practical knowledge learned throughout the DBA curriculum, students will develop the initial sections of the project by identifying a business problem and plan the action. The business case must be informed by current literature in the field and course learning.

Prerequisites: DBA 8100
In the second course, students will go through the IRB (Institutional Review Board) process and investigate the business problem. Students will add the acting and observing sections by collecting and reporting data.

Prerequisites: DBA 8200
In the third course, students will complete the project by adding the analysis and reflecting sections. In this stage students will analyze and evaluate the data collected. Students will critically reflect on the results and provide recommendations for future practitioners in the field.

Pre-requisites: DBA 7000, DBA 7001, 9 DBA credit hours at Indiana Tech (excluding transfer credit)

The Residency experience is used to connect students with one another and program faculty by providing practical exercises in professional management, leadership development, and decision making. As a practitioner, students will be required to apply theoretical concepts to practitioner problems, recommend solutions for specific organizational issues, and balance the needs of stakeholders. Students will complete an in-class project and group presentation.